When it comes to driving traffic to your website that actually converts, location matters. If your business- like many Winnipeg businesses- relies on local customers, ten visits to your website from local Internet users can be more valuable to your bottom line than twenty visits from across the world. If you're a small business, your competition is probably other small businesses in Winnipeg- and an effective local Winnipeg SEO strategy will give you a leg up on the competition.
More and more people rely on the Internet to find local Winnipeg products and services, including restaurants, retail stores, professional services and more. Mobile searches in particular tend to be location-based, meaning that an effective local SEO strategy can help you reach Winnipeg customers when they are most likely to visit your business. Focusing on local searchers can help drive visitors to your website who are looking for your product or service in your area. Reputation management can also be effective as part of a local SEO strategy. At Serpetuity, we utilize regional keywords and location information, such as claiming your location on the "maps" portion of Google, to help us drive these potential customers to your website.