While most of Google's algorithm updates are minor and don't attract much attention, Google sometimes uses them to penalize sites that use unapproved methods to increase their ranking in search engine results by lowering their ranking, or even by removing them from the rankings entirely.
If your website has experienced a sudden drop in rankings or traffic, a Google penalty might be the reason. The good news is that if a penalty is to blame, we can help your website recover.
The various algorithm updates that Google has released over the years include Penguin, Panda, and Hummingbird. While the names of these updates might seem non-threatening, they can have a tremendous impact on your business.
The main goal of updates such as Penguin and Panda is to make sure that the top search engine results are as natural as possible, so users get the most relevant results rather than manipulated, useless results. Serpetuity's recovery service is here to help your website regain its ranking and traffic.