At it’s most basic, crowdsourcing is the practice of relying on the online community to contribute to a project, with information, work, or funding. An example of crowdsourcing on a massive scale is Wikipedia, which relies entirely on the expertise, contributions, and editing services of its users.

The benefits of crowdsourcing for business purposes include lowering costs and speeding production. Crowdsourcing can be utilized for creating engagement with charitable organizations, or for efficiently carrying out tedious tasks. The collaboration method is a popular method, in which individuals work on small aspects of large scale projects.


Crowdfunding is the practice of asking a community to fund your project. Popular websites for this include Kickstarter, Indiegogo and GoFundMe. Crowdfunding is a popular way of funding projects of all sizes, from tech start-ups to charitable organizations, by reaching out to the very community that would be interested in the product or service that you are trying to launch or create.

Crowdfunding generally relies on offering an incentive for supporters; for example, an artist looking to record an album might offer his or her backers the opportunity to download some of his or her music in exchange for a monetary contribution.

Marketing Portals

An online Marketing Portal is an important tool for any business, giving users instant access to important branded materials for marketing, training and sales uses. Online marketing portals are easily accessible at any time of day, allowing your employees to efficiently find answers to important questions while maintaining consistency across your brand. These portals also save managers time, by giving employees somewhere to turn to find answers to many of their own questions.